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In 2011, Hollandia Produce received the Produce Marketing Association's Impact Award, the industry's top honor for excellence in packaging, for its redesigned clamshell package: The Squircle.

While this innovative design not only has combined the best of a circle and a square, it’s proving to be an example of how form can improve function and a company’s sustainability efforts.

Our Squircle packaging design has reshaped and optimized the space we use to package our living lettuce products and has enabled us to automate our packaging systems. Additionally, the improved form has eliminated the unused space in our master carton and allowed us to increase our units per pallet by 20 percent.

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Fresh Digest's "The Squircle of Life" Here


Our Squircle Trade Ad Here


Our Squircle Information Video Here